In an office space, it is typical to stop by your co-worker’s desk or run into them in the break room and strike up a conversation. If you’re struggling, read my previous Digital Executive newsletter, “ The Art of the Comment.” I always tag the person I am replying to in the comments section so they are notified immediately. Instead of responding to the author of the post, direct your comment to the rest of your network, this allows you to provide value to the platform without constantly posting. The unique aspect of LinkedIn is that your comments are shared with your wider audience. I recommend consistently posting at the same time, on the same day of the week. Let them know what time you plan on posting so they can prepare a comment that contributes to the conversation. Share your posts with your team ahead of time. Remember, you are having a conversation, not simply advertising your products or services.Įncourage your squad to engage by sharing your post beforehand and encouraging them to share their expertise and their insights on the topic you are covering in your post.Īnd since this is a conversation happening in near-real-time, give them a warning. These are individuals who can bring value sharing their ideas and insights. I recommend assembling a ‘social squad’ of fellow active LinkedIn users who can advance the conversation. It is hard to resist the lure of this type of manipulation of the LinkedIn algorithm, with LinkedIn Groups, Facebook groups, WhatsApp groups, and even group texts all being set up to artificially inflate a person’s content with coordinated activity. These comments don’t add to the conversation and are there to spoof the LinkedIn algorithm into believing that the post is relevant or important. You will see dozens and even hundreds of short quick responses such as: Awesome!, I agree!, Thanks for sharing! You can often spot these pods by the types of comments posted. LinkedIn pods are groups of people who come together to artificially inflate each other's LinkedIn posts by generating large numbers of comments. Your comments are seen by your network and allow you to be seen as a thought leader.Īs the creator of the post itself, your role is to be present, responding to comments in real-time, letting the LinkedIn algorithm know that a real conversation is occurring and now simply an artificial pod of activity. Use your comments to speak to the rest of your network, provide value and insight beyond the original post. Comments are worth 6 times as many points a Like.Ĭomments are the most underutilized aspect of LinkedIn. The reason why I specifically strive for comments instead of likes is because LinkedIn scores your post based on the activity. If your post receives 10 comments within the first hour, the post will generally receive 1,000+ views in 24 hours. Maximizing on comments within the first hour of posting will increase your views on LinkedIn exponentially. The velocity of engagement with your post within the first hour determines how far outside your network LinkedIn promotes your post. LinkedIn’s algorithm boosts posts with the most activity, extending your content further than 1st-degree connections. This is a tremendous opportunity for you and your network to engage in a conversation that will reach a wide audience. It is during the first hour where your post and the conversation it generates are scored and measured by LinkedIn. The Digital Executive refers to their ‘Golden Hour’ as the time period right after posting on LinkedIn, when the algorithm for a high engagement rate is prime. In cinematography, the filmmaker has his ‘golden hour’ or ‘magic hour’ the time right after sunrise or before sunset when the natural lighting is perfect.
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